Chief among the specialised skills that your business should outsource, you should outsource SEO content writing.

Writing SEO content is a specialisation that marries insight from two important areas: how the human psyche works, and how search engines crawl. In other words, the science of keyword analysis applied to the art of human communication.

SEO content development is more important than ever

It’s been maligned and misunderstood as trying to “game” search engines, but is it really an evil word, “SEO”? No.

According to the Wikipedia SEO content definition:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

As long as there are search engines, content will have to be optimised for search engines. As search engines become more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s a good thing for us all.

Now – more than before Google’s revolutionary algorithm changes of recent months – our chances of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. But you still do need to understand how search engines “think”, if you want to score well with them and attract more traffic to your websites.

Is “outsource” an evil word, then?

Since SEO content writing is such an important and specialised skill, is it a mistake to outsource it?

Yes – if you outsource such crucial work to a part-timer working out of his parents’ bedroom halfway around the world. But if you hire a professional to provide a well-defined product into a well honed workflow: No, it’s definitely no mistake.

Outsourcing can open up a whole world of talent at your disposal, for a fraction of the cost of traditional employment. And thanks to the internet, you can quickly and easily take advantage of the global outsourcing company boom.

It used to be that you could just write keyword rich content and rank well

You know what those look like:

“Dog training trainers are always looking for the best dog training resources they can find. Unfortunately, dog training resources are not always available at dog training pet stores. However, at dogtraining.com, you can find all your dog training needs at our dog training website.”

Not only is copy like that annoying as heck to read, but it now gets penalised by Google’s algorithms.

Google is always trying to get its search engine to think more like a human – maybe one day it will, and “SEO content” will simply be called “content”. But until that day comes, if ever, SEO will always be an essential need for all businesses online.

• Keyword stuffing is dead.
• Indiscriminate backlinking is dead.
• Deceptive methods are dead.
• But SEO is alive and kicking harder than ever, especially with LSI.

LSI isn’t a drug, but it’s a cure.

Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the overall theme of a body of copy, the way people normally talk.

So, instead of ranking an article based on keywords, Google now ranks an article for using the key phrases that real people use when they talk about a given subject.

This means that today’s solid SEO content is creative SEO content. Unlike the bad old days of keyword stuffing, LSI themed keyword content reads and sounds the way a human speaks – because it uses the actual phrases that a real person would use.

3 reasons why you need outsourced content:

1. It keeps your content writing fresh

Writing new SEO content on a regular basis is not an easy task, but a dedicated SEO Content Writer can provide you with fresh SEO copy regularly, no problem.

2. Content writing for social media has gone SEO as well

Social media marketing begins with solid SEO content. How so? You want people to tweet, like, share and otherwise upvote your content. Which they can only do if:

1. Your content is great and
2. They can find your great content

A good SEO Content Writer hits both targets.

This goes for content writing for Facebook, Google+, blogs – everything.

3. Premium content is even central to video – which is skyrocketing in importance

Videos are based on scripts and introduced by copy on web pages, whether your own or on YouTube. This copy must be SEO copy.

What do you need to successfully outsource?

1. A well-defined workflow, eg, a website into which you simply plug and play solid content

2. A willingness to benefit from a world of top talent – not just what can be found in your particular geographical location

3. Expert SEO Content Writers who are well versed with what works in SEO today

There’s a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimised to be ranked highly by today’s search engine algorithms, whereas general writing is not.

Additionally, for English content, you want to make sure that you hire English-speaking writers. Native English-speaking writers can give you an edge that non-native speakers can’t.

Sidebar: Are you a Web design or SEO agency?

Do you offer an SEO reseller programme or maybe even run a turnkey SEO outsourcing agency? Professional writers can help you with white label SEO content.

Let’s say that you offer a complete marketing solution for online. This would include web page content, website design, blog content, hosting, SEO, SEM, PPC, etc. You would hire specialists to fill each of these roles: a designer for the website design, a webmaster to handle the hosting, a marketer to oversee the advertising campaigns and a writer to provide copy for the Web assets.

It pays to have a dedicated professional in each role; with outsourced SEO services, you can afford to hire a dedicated SEO Content Writer, not just general purpose writers.

To outsource successfully, outsource it to a professional, not a pretender

When you outsource content writing services, make sure you contract a supplier who provides premium online writing, not “content mill” hash. Your content reflects your company – and your clients.

Outsourcing to an SEO dedicated content writer can make the difference between having content that is loved by both people and search engines – or content that is simply fluff. A professional knows the tips to SEO content that converts.

Alpha Lim writes solid SEO content at #MpCoPy.

– We provide premium SEO copywriting services for companies looking to outsource online content quickly and easily.

– Our content is solid, with LSI Keyword Research undergirding Persuasive Copywriting techniques.

– We do not compete with two-dollar-per-article low cost writing content mills. Quality suffers with low cost. Or, more pithily, “You do get what you pay for.”

Number one on Google; that’s what every business wants for its website. However, the rise to the top of Google’s search results page involves a lot of painstaking work. The process of Search Engine Optimization is vital in order to get the websites to the top, but with ever-increasing competition, businesses want faster results.

A variety of the top SEO tools have been developed in order to aid SEO experts and professionals in their quest not to just get websites to the top of the pile, but to keep them there as well. These best SEO tools have benefited many businesses by generating a lot of traffic for their websites and contributing to their overall profits.

Let’s take a closer look at some of these top SEO tools!

SEMrush

SEMrush is one of the most comprehensive SEO tools out there and is a frequently rated top SEO software. SEMrush emphasizes on the need for analytics in SEO. Apart from providing basic SEO help such as keyword identification and listing your website in various directories, SEMrush provides in-depth information about not just your website but your competitors’ too. SEMrush’s user base is absolutely massive, with more than 500,000 users having tried it and really benefited from using it for their respective SEO campaigns.

SEOProfiler

SEOProfiler packs in all necessary SEO tools into one comprehensive software. This top SEO software tracks all updates to various search engine algorithms to keep pushing your website forward in the race for top spot on Google. Custom reports can be created on SEOProfiler, and the best part is, the reports can be perfectly viewed on all devices. SEOProfiler suits businesses of all sizes, and are perfect for a team based approach to SEO, as it supports multi-user accounts.

Web CEO

Web CEO covers each and every aspect of SEO with aplomb. Be it basic SEO tasks such as keyword research and rank tracking, dedicated SEO tasks such as social media tracking and Local SEO, or analytical tools like performance tracking and competitor research, Web CEO is perfect for all types of SEO requirements. Regarded as one of the top SEO tools to have been developed, Web CEO packs in 15 must-have tools, all in one place. What’s more? You can create branded reports here too!

SEO Powersuite

SEO Powersuite is a combination of four tools; Link Assistant, the Website Auditor, The Rank Tracker, and SEO Spyglass. SEO Powersuite has managed to establish itself as one of the most cost-effective SEO software. The software has also received a lot of praise due to its interface, which makes things incredibly easy even for first-time users. This cross-platform SEO tool has been tried and tested by many top names among Fortune 500 companies in the world as well.

IBP

For better search engine rankings and increased profitability, iBusiness Promoter or IBP has become a popular choice for many engaged in SEO. IBP makes the three vital SEO tasks, optimizing, promoting, and tracking, very simple and constantly monitors all search engines for changes in their respective algorithms. Several businesses have reported financial benefits after using IBP for their SEO requirements.

These are the nine most common mistakes made by newbie bloggers, and quite simple to rectify. But one also need to know how to execute the rectification process by knowing what you’re doing, and more importantly why you’re doing it. Many of these attributes are missing on new Blogs and having them present and optimized may result in a Google Rating above 80%, providing your Blog is compiled professionally.

1 – Blog Title

A Site’s Home Page Title usually appear in the header, but it must also be an H1 header. And this is where your Short tail Keywords will serve you well. Also, your title must not exceed 60 characters including all spaces because that’s the maximum allowed by all Major Search Engines. It is however more advisable to not exceed 55 characters, just to be safe and your site can be indexed by All Major Search Engines. Try to target your Niche and a common need within, then make those keywords your Site Title Baseline.

2 – H2 Header

Your Blog Post Titles should be H2 headers, and again you must target your Niche and Keywords. Only this time you must try to apply your Long Tail Keywords. Never use Unfriendly S.E.O characters in any H1 or H2 Header content. These are any character you enter by using the “Shift” button on your keypad like apostrophes, question marks and even underscores. If you have a good anchor text, then that will also be great for using in the context of your H2 header.

When your S.E.O is done properly by the use of Plugins, then each post will be an individual URL on its own. Which is why it’s so important not to use Unfriendly S.E.O Characters. These characters will amount to a low S.E.O score, because unfriendly URLs will result in your Blog Score dropping quite considerably.

Your Post Title is also not a sales pitch, it should indicate the baseline message of your post. Think of the thought you wish to inspire with your audience, and remember, offering something useful as a solution to a problem always works!

Post Content – Now Domain and Page Authority are other fields that need attention, and that can be boosted by posting content in excess of 1000 – 2000 words. This will boost your Domain Authority, where High Quality Comments will boost your Page Authority. This is also why it is so important to have a Spam Blocking Plugin installed, and always apply the “All comments to be approved first” inside your c-Panel settings.

When you do this manually, simply click on the website provided in the comment (Open in a new window) and see if the site is indeed active. Then check that the site is indeed indexed in Major Search Engines. Same goes for the email used in the comment, test and confirm legitimacy. Should either of these not be active, then rather delete the comment because broken links are damaging to your Blog S.E.O Score.

And just a word of advice on your post content; Never refer to another page or offer on your blog, because you may want to use your High Quality Post and also publish it as an Article. This will make your content useful wherever it is published and will build credibility.

3 – Meta Description

The Meta Description is kind of like a summary of what your visitor can expect, and again you must avoid all unfriendly S.E.O characters. The Meta Description must not exceed 160 characters, but as with the Site Title a lesser count is advisable, like 155 characters maximum.

Throughout these steps, your Short Tail, Long Tail and Anchor Text Keywords must populate your headers and content throughout its entirety. You want to target a specific audience which is the only way to drop your visitor Bounce Rate.

Wait, what is the “Bounce Rate”? – The Bounce Rate is basically a visitor that opens your Blog URL, but almost immediately closes it again. You want visitors that will open your site link and stay because your content inspires interest.

Someone looking for a Dieting Product will have no interest in something like a new Flat Screen TV for instance, and that visitor will simply just leave your site and become another Bounce Statistic. I cannot place enough exclamation on Keywords, because many newbies don’t do this research and is the single most common mistake resulting in a measly 3% success rate.

Generating an income online as an Affiliate Marketer or Blogger is a Science, not a Contest and there is no final destination. Just hard work, a lot of research and constant learning.

4 – Meta Keywords

This almost came as a surprise to me, but Google no longer accept Meta Keywords. On the contrary, the presence of Meta Keywords will drop your site’s S.E.O Score. If you use Meta Keywords on your site, then you may want to remove them and check your site S.E.O Score again.

5 – Image “Alt” Attribute

This was a mistake I made too, because all images should have the required “Alt” attribute present. This is kind of like a phrase that best describes the image. Now to check this, you simply click on your “Media” within your Blog c-Panel and open each image individually from there. Just add the Alt attribute as you browse your images.

With Banners it may tend to get a little more complicated, as you need to edit the image HTML code but don’t panic just yet. It sounds a lot more technical than it really is. Image HTML is simply the code to the banner that you copy into your text widget, and is also provided by some affiliate offers but not all of them.

6 – Having a Favicon

Adding a favicon to your Blog will boost your Google Rating from 15 – 20%, and it’s the simplest thing to do. In fact, most of the optimization steps are quite basic and real easy to do. You may find that certain themes don’t offer the option of adding a favicon, and that only means a little more work. All you need to do is change your theme, and I can name at least 3 themes that do support the addition of the favicon.

You will find the themes (Redwaves by Themient, ColorMag by ThemeGrill, and Spacious by ThemeGrill) to support both Logo and Favicon addition, both of which is very important. Now just some advice on your Logo as an Affiliate marketer. Always brand your own name and not just a particular product, because it widens your options considerably.

But what is a Favicon? – Let’s use WordPress as an example. When you open the WordPress login or home page, at the top of your browser the site title tab will display a little icon. A tiny blue square with the “W” WordPress symbol. That’s a favicon and is also used as the image to create an app, should you so choose. All my personal blogs have a Google Rating of no less than 72%, that means it’s a Grade A Site and get the Gold Standard. Now Any Webmaster or professional Blogger will tell you that any score above 70% will rank in record time. As I mentioned earlier, simple steps for surprising results but even with record time we’re talking around 3 – 6 months.

How to add a favicon – Simply scroll your curser over “Appearance”, and then click on “Header” in the drop down menu. You will now see your blog display with a drop down menu to the left. In the settings you now need to click on “Site Identity” where you will find the option to add a Site Icon, which is the favicon. Preferably images of around 200 x 200 pixels.

If you don’t have your own favicon or Icon, don’t despair because I will quickly show you how to create one at no cost. Simply go to – This Free Logo Design Site – Simply Enter Company name and Category and the rest is autopilot. As I have mentioned earlier, rather brand your name, so enter your own name in the Company Name section. Simply create your favicon, download it and set it as your Site Icon in WordPress.

You can use the same image as your site Logo, but don’t forget to add the “Alt Attribute” to your images in the image settings. The alt attribute in your images is another of many tactics used to boost your Google Rating. But that will be a separate topic for upcoming posts.

7 – Domain Authority and Page Authority

Domain And Page Authority Below 20 – These two combined attributes is a little more difficult to achieve. This is where a little more hard work is required. You can boost your Domain and Page Authority by obtaining legitimate comments, careful for spam comments which in most cases are faceless profiles. A spam comment is also in most cases a “Comment” with a generated email address and website URL normally opening as Page Error 404.

Domain and Page Authority is also boosted by increasing the word count of all your Blog Posts and Pages to over 1000 words. You can go as high as 2000 words, and boost your site’s authority.

When you have completed these few steps, and the S.E.O Score Checker recognize the changes? Yes, you’ve guessed it, your blog will have a Google rating of 80% or higher. 5 Simple steps to having a Grade A rated site on Google, which will soon prove to be a valuable adjustment to your site’s ranking and even Indexing Time.

All this amounts to Search Engines now knowing exactly what your site is about, and will find it easier to categorize your site for Indexing and/or ranking.

Conclusion – There are actually several of these steps that will lead you to a Google Rating of 100%, where Domain and Page Authority is like your final step toward that goal. Once all the other attributes and settings are intact, you’re left with creating interesting and useful content that will inspire your audience to comment.

Which is also how you get recognized as a Professional, and that is one of the key elements to an actual sale online. Because that is how your site gain Authority, through content which is the only “secret” to online success.

Your visitor must want to know more, and even visit your other posts and pages. But how will you know if your audience is really interested in your content, right?

Well, inside the analytics of your Blog you want to pay attention to your visitor/views ratio. Your views must exceed your visitor count, the higher the difference, the more interested your audience will be because they are returning to your Blog.

Returning visitors are also more likely to join your list and comment on your Blog, you do have a Web Form on your Blog sidebar, right? If you don’t, then you really should and it’s actually quite simple but the “rule of content” remains the same. Make your web form catchy and interesting, apply a little color psychology.

A great platform to use for landing pages, web forms and building an email list is Get Response where you also have a 30 free trial. This is also where I build my own list, and they even offer you a free 90 day course on list building and design. You really should have an email list because it sets you apart as a more Professional Marketer and Blogger.

All super successful Affiliate Marketers all have their own email lists, blogs and websites. They also have their own social groups, pages and communities where they share their own products and systems. Remember that the only difference between a Super Successful Affiliate Marketer and the not quite so successful is time.

Time to research and learn because that is the only way to build sufficient knowledge in order to get recognized. A willingness to learn is your greatest asset, because that is where all the great success stories come from.

Local SEO strategies are different than most regional or national marketing techniques. You have to take into consideration that you want to drive traffic from the main city that your business operates in, and perhaps local surrounding cities. Here are some steps that you should focus on in order to achieve the desired results of your local search engine marketing:

1. Create local pages for all three search engines – You should visit Bing, Yahoo and Google and create local pages on each of them. Your main focus should be to create pages that are categorized correctly for the set keywords that will also be using. Make sure that you choose the best possible categories for the same keywords otherwise your business may not show up in the local searches.

2. Reviews – One of the best ways to bolster your local SEO strategies is to ensure that you’re receiving regular high-quality reviews from your customer base. It is important that the reviews are real because the search engines are very good at ferreting out untruthful or erroneous reviews. You should create a simple postcard and ask for customers to leave and honest (but hopefully good) review perhaps in exchange for some small discount or other bonus that you can add to your products and services. Since every local page that you create will have a place for reviews make sure that getting positive reviews are part of your marketing strategy.

3. Local Photos NOT Stock Photos – one of the top things that people look for locally are photos of the business and images that are real. Adding stock photos does not sell anything about your business and will leave people wondering if they should even bother visiting you. Take high quality snapshots of your storefront, another one inside showing products and/or services or happy smiling people ready to solve a problem.

4. Put Phone Numbers In Title Tag Descriptions – One easy way to double or even triple people contacting you is to add your local phone number to title tag descriptions and also above the fold where people will see this information. For example, in a title tag you could say: Joe’s Plumbing, Denver CO – but why not say this: Joes Plumbing (719-555-1243) Denver, CO? This one little trick will get local people to call you first instead of having to click on a link to find out more information.

These simple, easy and fast local SEO strategies you can definitely implement today. Why not give them a try?

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